Chloé New Bond Street London - London

abdulrahman alghuname

I was heading to the airport and had to stop by Chloé in Bond Street to buy gifts for my family and clients from London before my flight. I was planning to get their perfume Atelier des Fleurs Cedrus based on a recommendation, along with a few other products. Bit of a rush, you know. Suddenly, the door’s locked! The staff cracks it open just a little and goes, 'Wait outside.' I’m literally staring into an empty shop—no one inside, no one outside. Just me. Apparently, I was the exclusive guest… of the pavement.

Then it hit me—they wanted to create a fake queue using me. Like, seriously? Trying to fool people on Bond Street into thinking they’re that important? Ah yes, nothing screams luxury like ‘stand outside and make us look important.’

I mean, how did they convince themselves they’re more important than the customer? As if I’m the product, standing outside to boost their brand image, begging Chloé to open the door so I can hand over a grand for their products. Must’ve missed the memo where queuing became a premium service.

And honestly, are there really people out there with any self-respect who’d queue outside luxury stores, practically begging for the brand to take their money? Like, hello? It’s not like the brand’s paying me to be there—they’re the ones begging for customers through every ad on billboards, screens, and airports, trying harder than my Wi-Fi signal in a basement flat.

So, I left quickly to catch my flight at Heathrow, jumped in a taxi straight to Harrods, walked into Tom Ford, picked up multiple perfumes including Jasmin Rouge and Myrrhe Mystère, along with an exclusive collection for both men and women. I ended up buying more than I had originally planned—turns out, respectful service is surprisingly motivating. They signed me up for exclusive offers, wrapped my gifts beautifully, and treated me with genuine respect. All done in under 10 minutes.

Chloé’s Bond Street branch has already won the award for the dumbest marketing strategy I’ve seen this year—and the year has just started.

Danio Domingues

Super nice professional service and clients events!
I have been here many times and always a treat your looked after so well.
Always offer a warm drink or a glass of champagne when shopping.
They have the latest collections and can source and out on hold for any more specific items.

Paul Livsey

Great service, had a good sale on, attention to detail was excellent

C Y

Extremely disappointed with their customer service and felt like they were not bothered to do our business. We went in to look for their Tote bag and wanted to look at different size, colour and material to compare which is better. The lady (I believe is the Manager) who served us showed us the bag and put it back in and told us the colour I wanted they didn't have it in store. She then walked away. I was left standing there looking through my phone to see what other colours they have online and until I walked out, no one bothered to come to serve us. There were no other customer in the store at that time so NO it wasn't busy at all.

If the lady could have a little be more patient and explained to me a bit more about the bag, the material and etc, I could have bought the one she showed to me. She didn't even ask what's the purpose of buying the bag and what colours or material you prefer. Zero customer service and sales experience.

I ended up bought a Tote bag from Celine!

Sorry, I loved your design but how the way your customer is treated is, a big NO NO to me.

Lilla Berglund

Haven’t been here but did you know back in the early 1970’s this was a modelling academy.

Florence Swift

great service. i reserved a bag online and was contacted really quickly by Ruta who confirmed it was in stock and set one aside for me. she had everything ready when i got there and was really lovely and helpful. a great experience!

The.Sarahaa

الخدمه جيده نوعاً ما ..
اخذت شنطه من اول المحل وقلت للموظفه اللي معي اني راح اوريها لاهلي في اخر المحل .. وقلت تمام .. الموظف الثاني يقول لها ليييه تخليينها تاخذها وتنقلها لمكان ثاني .. !!!
يعني حسسني اني بسرق ! ما حبيت ابداً الاسلوب ولا حبيت طريقة انه يتكلم وانا اسمع

من المفترض ارضاء العميل لتجنب خسارته هم خسرو بكلمتين ونظره 😂

C C

Had a really fantastic experience buying my first Chloe bag here. I’ve been in before to look & it’s always a friendly & relaxed atmosphere. We were offered a glass of champagne even before we really started looking & we looked at quite a few bags, nothing was too much trouble. I didn’t feel pressured or rushed at all, I wish all shops were like this I really do. I walk away if anyone is rude no matter how much I want something but they’ve got it to perfection here & I shall be back!
Thank you to Natalija who made my first Chloe purchase special & fun & for all your help. Absolutely 5 star experience and very happy with my bag!